Hello! I am Linda Holton from Holton Handicrafts. I am partner to my hubby The Lathe Junkie, mother to two grown children, two fur babies, and four grandchildren. I love to craft and write and have a large variety of interests. On my blog I share with you my experiences and fun ideas for You, Your Pet, and Your Home with lots of other fun thrown in.
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Facebook is a powerful marketing tool that you can use to promote your craft business, network with other crafters, and find great shows. If you are a crafter who regularly sells their craft, I highly recommend getting yourself a business facebook page. You can see ours here Holton Handicrafts or Lathe Junkie.
A search for craft shows on Facebook, will give you information on groups in your area that support crafters. I urge you to join one or several in areas that you sell in. We sell in Michigan where we live and in Central Ohio where my daughter lives so I belong to groups that are active in both areas. Can’t find one in your area? Consider starting a group. I’m sure there are lots of other crafters that would join.
One of the groups I belong to is Central Ohio Craft Shows. The admin of this site encourages members to regularly participate by asking where they are going to be selling each week and then at the end of the weekend, asking how they did. Members can see how other members are doing and gain ideas for shows they would like to exhibit at in the future. You often see several members who have been at the same show. The admin also encourages members to ask questions on different aspects of craft shows. These types of questions always get lots of conversation and you can gain great new ideas.
Whether you are seller of vendor items or you make hand crafted items; craft shows are a great place to sell your items and promote your business. If you are new to craft shows or you have done a few, there is always room for improvement. We have been selling at shows for many years and we are always looking for ways to improve on what we are doing. Over the years we have seen many things that people do that can result in an unsuccessful show.
The Bad Show…….
It had been steadily busy all morning for me and I finally had a minute to catch my breath. I looked across the aisle and there they were, the two friends who had a large pile of linens, blankets, and other items that all looked like they would sell well. Their inventory was crammed onto a table that was covered with a plastic table cloth. Their product pricing consisted of a handwritten list that was hard to read. I had heard them lose a couple of sales because they only took cash. They had obviously worked hard to have this much inventory but they were not making that many sales. They were just sitting behind the big pile gabbing between them, answering questions and communicating with customers only when asked. At lunch time they seemed more concerned with eating than working with customers at the busiest time of the show. As the day went on the smiles I had seen at the beginning of the day had changed to frowns as they sat behind the table with their arms crossed. I saw them pack up a lot of inventory to take home at the end of the day.
Here are the 5 things they could have done better to have a successful show.......