For the past at least seven years we have exhibited at Mark Twain Craft Bazaar in Westerville, Ohio. I have spoke of this show before. This is a long established popular show that benefits the PTO of an Elementary School. Every year I wonder if we have tapped out this show but every year it continues to exceed my expectations. Once again this year it was a great show. But what makes a great show?
Not every show fits every item so it is really about what shows you feel work best for the items you sell. It also depends on how serious of a crafter you are. Maybe just one or two shows a year in places close to you is enough but if you are a crafter who considers it a business, finding the right show can be crucial. Here are some things to consider as you determine the shows that work best for your items.
Every show is different. Some allow commercial items and some only handmade items. In the past craft shows or bazaars were a way to show off and sell your handmade items. Now with the shift in how commercial items are marketed (31, LuLaroe, Lipsense, Scentsy, etc.), craft shows have become an important way to sell and market these type of items. Since a shopper only has so many dollars to spend you could be competing with commercial items for those dollars. We have exhibited in shows that allow commercial items as well as ones that are only for handmade items. Our sales tracking shows that we do better in handmade shows so these are the types of shows I look at for our products. You will need to carefully read the show information before you apply in order to know if commercial items are allowed at the show if this is an important consideration for you.
A lot of how you display and merchandise your items depends on what you make and sell. Are you items big or small? Do they need to hang? Do you have a lot of different items or just a few? You have a lot to consider when deciding on how to merchandise your items. There are also factors like the size of your booth space and how you will transport your products and display materials.
You might not start out with the best display for your items but a lot of creating what is best for your items starts with looking at what others are doing. I make it a point to every show I do to walk the show. I am not only looking at what others are making and how they are pricing it, I am looking at how they are merchandising it. I have picked up lots of good ideas from looking at how others merchandise their items. Some people choose to pile up their items while others like to spread them all out on the table. Then there are people who have very elaborate displays that they need a trailer to transport.
Hello! I am Linda Holton from Holton Handicrafts. I am partner to my hubby The Lathe Junkie, mother to two grown children, two fur babies, and four grandchildren. I love to craft and write and have a large variety of interests. On my blog I share with you my experiences and fun ideas for You, Your Pet, and Your Home with lots of other fun thrown in.
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