Whether you are seller of vendor items or you make hand crafted items; craft shows are a great place to sell your items and promote your business. If you are new to craft shows or you have done a few, there is always room for improvement. We have been selling at shows for many years and we are always looking for ways to improve on what we are doing. Over the years we have seen many things that people do that can result in an unsuccessful show.
The Bad Show…….
It had been steadily busy all morning for me and I finally had a minute to catch my breath. I looked across the aisle and there they were, the two friends who had a large pile of linens, blankets, and other items that all looked like they would sell well. Their inventory was crammed onto a table that was covered with a plastic table cloth. Their product pricing consisted of a handwritten list that was hard to read. I had heard them lose a couple of sales because they only took cash. They had obviously worked hard to have this much inventory but they were not making that many sales. They were just sitting behind the big pile gabbing between them, answering questions and communicating with customers only when asked. At lunch time they seemed more concerned with eating than working with customers at the busiest time of the show. As the day went on the smiles I had seen at the beginning of the day had changed to frowns as they sat behind the table with their arms crossed. I saw them pack up a lot of inventory to take home at the end of the day.
Here are the 5 things they could have done better to have a successful show
Interact and Communicate: The #1 way to increase your sales at a show is to interact with the customers! I can’t emphasize this enough. Say good morning or hello to everyone you can and smile. Engaging them in conversation can make them take notice of your booth and your items. Draw their attention to items. I sell pet toys so I often ask if they have pets and then say “have you seen my toys”. If they don’t stop or are negative just tell them to have a great day and move on. While talking up your products and making conversation is a great way to increase your sales at a show, be careful not to overdue it. Being too aggressive can turn a customer off too so find a happy balance. Sitting with your arms crossed makes you seem unapproachable. Stand up and look your customer in the eye. If you are interacting you are making yourself open to questions and possibly more sales. You might find this difficult to do at first but keep at it and it will get easier.
Welcome to our newly updated web site. It has been a work in progress for several weeks but we are now ready to go. The web site has a new cleaner, less cluttered look that we hope you will enjoy. Each page shows items that we make and how to purchase them.
A new tool that we hope you enjoy is our Facebook feed that you will find on the right side of the page. You can use it to link directly to facebook and see our posts. Take a minute to like our page! You can also share posts and other parts of the website easily on popular social media using the share buttons.
We hope you enjoy the new look and feel of HoltonHandicrafts!