Day three of my Ultimate Craft Show List looks at Business related items you will want to have. My background is administrative based and I have lots of experience with forms and spreadsheets to help make things easier. I am excited to share some of my ideas and know that maybe they will make your life easier too.
Show Information/Confirmation - I have a zip shut folder that I use to keep all of my craft show information in. For each show I have a copy of my application and check as well as any information I received from them by email or in the mail. I keep everything for a single show stapled together and keep all of this year’s shows in the same folder. For next year I will start a new folder. It is good to have the information with you when you arrive at a show in case there is last minute information you need such as specific entrances or times. It is also proof of acceptance just in case of a mix up.
Inventory List - You should always have a list of what you took to a show. I always grab my notebook or wand and bowl items. Not quite as formal with scrubbies and pet toys but I do always know how many I put out on the table. Read my post on Post Event Craft Show Tracking for more on this.
Sales Tracking Form - You will want a way to track your sales. It will help you know what you sold and what to take next time. Some items sell better at different times of the year or in different locations. In my Post Event Craft Show Tracking post, I discussed how I use a spiral notebook at a show to keep track of sales and then balance the show at the end. This services as a makeshift inventory list. I do however have a more formal process specifically for our Lathe Junkie bowls, wands and other art.
Price List - I know you have prices on each item but it is still a good idea to have a price list with you. If you are the only one working your booth and need a break, it is good to have a reference sheet for someone else who may be looking after your area while you do that.
Camera - Documenting your setup and your area is a must. You can look back how you did it to know what worked the last time or make changes for the next show. Show pictures are also handy for promoting the show on Facebook or some other social service. Plus you don’t need to take a separate camera. Your phone will also work. Just important to have the pictures.
Mailing List Form - Consider using a mailing list to collect names and email addresses of people interested in your work. You can use this information to let them know about future shows, new items. It can just be a simple notebook page or you could design something yourself.
Business Cards - You really need to have a business card! It help identify you as a business and give someone a way to contact you if they want more. If you need a good business card check out my Crafter Resources area for more information.
Shop Sign/Banner - Like a business card a shop sign identifies you as a business. There are a bunch of really great options. I have a sewn banner for Holton Handicrafts. For Lathe Junkie we have a wood sign that another crafter made for us at a show. We also just got a printed vinyl banner with our new branding on it. Lots of inexpensive ideas on Pinterest.
This completes my list of Business items you need at a show. Some of this can be a bit overwhelming but once you get things in place you will find the business side of things can help improve your sales. Tomorrow we will look at the Supplies Group.
Until next time...
Check out my Crafter Resources page for more information on services I can provide to help the business side of your crafting!