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Archive for promote on facebook

Using Facebook to Find and Promote Shows

 

It is craft show week for us and maybe for you too so I thought I would rerun a post from back in June.  In this post we take the promote using Facebook idea a bit further and discuss how to both find shows as well as promote your own show using Facebook.  Enjoy!

Originally posted June 17, 2017:

Facebook is a powerful marketing tool that you can use to promote your craft business, network with other crafters, and find great shows.  If you are a crafter who regularly sells their craft, I highly recommend getting yourself a business facebook page.  You can see ours here Holton Handicrafts or Lathe Junkie.

A search for craft shows on Facebook, will give you information on groups in your area that support crafters.  I urge you to join one or several in areas that you sell in. We sell in Michigan where we live and in Central Ohio where my daughter lives so I belong to groups that are active in both areas.  Can’t find one in your area?  Consider starting a group.  I’m sure there are lots of other crafters that would join.  

One of the groups I belong to is Central Ohio Craft Shows.  The admin of this site encourages members to regularly participate by asking where they are going to be selling each week and then at the end of the weekend, asking how they did.  Members can see how other members are doing and gain ideas for shows they would like to exhibit at in the future.  You often see several members who have been at the same show.  The admin also encourages members to ask questions on different aspects of craft shows.  These types of questions always get lots of conversation and you can gain great new ideas.  

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Marketing Your Craft Show

How a craft show is marketed can make a difference to you and how much you will sell.  I love when the show promoter uses social media in order to gain excitement for their show.  Some shows are better than others at doing this.  

One of the best shows that I know of that promotes is one that we have been a vendor at for a number of years; Mark Twain Craft Bazaar.  This show is a big fundraiser for the PTO at Mark Twain Elementary in Westerville, OH.  The show promoter has a website http://www.marktwaincraftbazaar.org/ that gives you basics about the show.  Over the years I have also seen her create a brand for the show that helps identify it to shoppers.  She also uses the website to drive traffic over to the show’s Facebook page https://www.facebook.com/MarkTwainCraftBazaar where she has over 1100 followers.  Starting at least 30 days before the bazaar, she uses the Facebook page to showcase vendors who will be at the show.  This gives the shopper a chance to preview items that will be at the show.  You can see our post on the right. She also set up a Facebook event for the show.  This makes it easy for me to share the event on my own Facebook pages.  This promotes not only the show but the fact that we are going to be there.   

Don’t trust your show is going to create and event and promote it.  A lot of the shows we participate in don’t.  In these cases it is up to you to do the promoting.  There are a variety of ways to do this that are free.  Rely on the social services you already use.  Create your own Facebook event, post on Instagram, or Twitter.  If you have an Etsy shop promote on the Etsy Local page or on your own web site.  Even if the show does promote any of these can be additional free advertising for you.  

In addition to these methods, I also post pictures on Facebook of us set up at the show with an exact location of our booth.  The bottom line is to market yourself and your products.  A little bit of effort can make a big difference.

Until next time...
Linda

Recent Comments

    Using Facebook to Find and Promote Shows

    Facebook is a powerful marketing tool that you can use to promote your craft business, network with other crafters, and find great shows.  If you are a crafter who regularly sells their craft, I highly recommend getting yourself a business facebook page.  You can see ours here Holton Handicrafts or Lathe Junkie.

    A search for craft shows on Facebook, will give you information on groups in your area that support crafters.  I urge you to join one or several in areas that you sell in. We sell in Michigan where we live and in Central Ohio where my daughter lives so I belong to groups that are active in both areas.  Can’t find one in your area?  Consider starting a group.  I’m sure there are lots of other crafters that would join.  

    One of the groups I belong to is Central Ohio Craft Shows.  The admin of this site encourages members to regularly participate by asking where they are going to be selling each week and then at the end of the weekend, asking how they did.  Members can see how other members are doing and gain ideas for shows they would like to exhibit at in the future.  You often see several members who have been at the same show.  The admin also encourages members to ask questions on different aspects of craft shows.  These types of questions always get lots of conversation and you can gain great new ideas.  

    Read More