How a craft show is marketed can make a difference to you and how much you will sell. I love when the show promoter uses social media in order to gain excitement for their show. Some shows are better than others at doing this.
One of the best shows that I know of that promotes is one that we have been a vendor at for a number of years; Mark Twain Craft Bazaar. This show is a big fundraiser for the PTO at Mark Twain Elementary in Westerville, OH. The show promoter has a website http://www.marktwaincraftbazaar.org/ that gives you basics about the show. Over the years I have also seen her create a brand for the show that helps identify it to shoppers. She also uses the website to drive traffic over to the show’s Facebook page https://www.facebook.com/MarkTwainCraftBazaar where she has over 1100 followers. Starting at least 30 days before the bazaar, she uses the Facebook page to showcase vendors who will be at the show. This gives the shopper a chance to preview items that will be at the show. You can see our post on the right. She also set up a Facebook event for the show. This makes it easy for me to share the event on my own Facebook pages. This promotes not only the show but the fact that we are going to be there.
Don’t trust your show is going to create and event and promote it. A lot of the shows we participate in don’t. In these cases it is up to you to do the promoting. There are a variety of ways to do this that are free. Rely on the social services you already use. Create your own Facebook event, post on Instagram, or Twitter. If you have an Etsy shop promote on the Etsy Local page or on your own web site. Even if the show does promote any of these can be additional free advertising for you.
In addition to these methods, I also post pictures on Facebook of us set up at the show with an exact location of our booth. The bottom line is to market yourself and your products. A little bit of effort can make a big difference.
Today’s activity plans were to attend the Color Cruise and Island Festival here in our hometown of Grand Ledge, MI. There are lots of fun activities that take place on our historic island including displays and demonstrations from historic times and a riverboat to take passengers up and down the scenic Grand River. This is a great time of year to show off our famous ledges and tree lined river with all the beautiful fall colors. Looks like Mother Nature has other plans for today. Earlier in the week the forecast was for a beautiful sunny fall day. What we got instead was a forecast of day long drizzle, rain, and probable storms. Not a great day for outdoor activities.
We had planned on participating in the classic car show that is also a part of this event. We own a 1973 Olds Delta 88 Royale that has been in the family since it was new. This was the last hurrah car show for us this year. Time to tuck the classic away for the winter. With today’s rainy forecast we decided not to take the car out of the garage. We are not as bad as most but classic car owners hate to take their cars out in the rain. It takes time to get a car all shined up and perfect for a show and the rain makes that impossible.
Instead I have numerous other things I can be doing. I could prepare some future blog posts, finish up my clean and organize my office project, and then there is the ever popular clean the house and do laundry. Since we have a craft show next week I also need to spend LOTS of quality time with my crochet hook making Scrubbies and other items I will be selling. Must be time to get to work...enjoy your Saturday!
In Michigan we are lucky to have four very different seasons. Since I have always lived in areas where there are seasons, it is hard to imagine not having them. It is fall now, harvest time, and that started me thinking about apples. We love eating apples year round but right now apples are plentiful with lots of varieties to choose from. Michigan is a big apple producing state with over 900 million pounds of apples grown here every year making us the 3rd largest producer of apples in the nation. With over 16 different varieties of apples to choose from, you are sure to find one that you like. This infographic shows the types available. Peak harvest time starts in August and goes into October. Different varieties are ready at different times. You can find apples everywhere this time of year, local grocery stores, farm markets, roadside stands, and of course you pick apple orchards.
Apples are an important part of a healthy diet. They are loaded antioxidants, and filled with fiber while being low in sodium and calories. Eating apples can also help you reduce the risk of heart disease, stroke, and cancer. While it is always tasty to just bite into a big juicy apple, the other wonderful thing is all of the recipes you can find to use apples in. Michigan Apples offers lots of ideas to use them in main dishes, side dishes and desserts. You will find their ideas here.
Hope you have enjoyed this information on Michigan Apples, go out and find your favorite variety today.
Until next time… Linda
For More Information on apples grown in Michigan, visit their web site: Michigan Apples
Since it’s October, we are deep into football season. We like college football best and in my neck of the woods this weekend it’s the big rivalry game between Michigan and Michigan State. This is a big game here between two Big10 schools. Most of the people I know are Spartan fans but there are many that live in a "House Divided" where one person is a Wolverine and the other a Spartan.
All the football talk this week got me thinking about a football party. You could go to a party store and pick up some decorations and stop at the local carryout and get beer and pretzels and call it good. Instead let your creativity flow. Here are some ideas to get you going.
This month I’m participating in a blogging challenge with one of the groups I belong to. I love to write and share information, ideas and insight with others so blogging seems to be the perfect outlet for me. Most of the time I feel like I am just writing for myself but maybe somewhere someone else is reading and appreciating my blogs.
The challenge I am doing is through , run by internet mentor Angela Wills. Angela started a work at home business to support herself and her son and provide him a life where his mother would have flexibility to be involved in his life. Over the years I have learned web site design using WordPress and simple graphic design and management using a piece of free software called Gimp. My knowledge of both of these came from Angela. If you are interested in learning more, visit her site using this link:
But back to my plan...during the month of October my goal is to post a blog each day. I hope to increase exposure and readership as well as doing some experimenting with affiliate marketing. I find myself being sporadic with posting and want to get into some kind of a regular routine so that readers don’t get bored.
So please bear with me as I begin this journey of writing to you each day. Some may be short but my goal is to provide you with fun and interesting content that somehow adds to your day. To follow along with my journey subscribe to my blog by signing up on the right of this page.
Until tomorrow… Linda
This post may contain affiliate links for products and services I enjoy and recommend.
If you are like most crafters, you dream of selling out at each show you do along with all of the dollars that can bring. Selling out is an awesome feeling but it can also bring some added challenges you had not considered. Here is a story of what happened to us and lessons that were learned from it.
As you may know, my husband is a wood turner, The Lathe Junkie. One of our most popular items are hand turned wood magic wands. We have managed to develop quite a good following on Facebook as well as on his Etsy Shop. Because of this we were invited to sell his wands at a Harry Potter event that was sponsored by our local baseball club. This invitation came two weeks before the event but there was no fee so all we had to do was show up with our wands and sell. Plus we got to watch the game for free so it seemed like a win win situation to us.
The biggest challenge we had was inventory. Hubby already had a pre-scheduled surgery the Monday before the event that could not be changed and would include an overnight stay. On top of that we had just exhibited at a popular art fair and our online sales had been brisk. We were down to only 50 wands without a lot of time to make more. With a short two weeks to work with, he started working on wands as quickly as possible. While he can finish one in a pretty short amount of time, standing for long periods was a problem before the surgery. Removing listings from Etsy would mean that our shop traffic would suffer so sales kept coming in too. The two days he was in the hospital, we had orders for 11 wands. Luckily he was able to get back to wand making quickly after the surgery and by the time we had to leave for the event we had 75 wands to sell. Not at all what we would have wanted to take but it was what we had.
Hello! I am Linda Holton from Holton Handicrafts. I am partner to my hubby The Lathe Junkie, mother to two grown children, two fur babies, and four grandchildren. I love to craft and write and have a large variety of interests. On my blog I share with you my experiences and fun ideas for You, Your Pet, and Your Home with lots of other fun thrown in.
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